Online Selling Business: 5 Reasons Why
Your Products Aren’t Selling
You’ve spent days creating your store, finding the perfect products to sell online, coming up with marketing strategies and yet, your products aren’t selling.
Sure, a couple of visitors browsed through your product page but no one clicked the buy button.
You were not expecting that, right?
We know that this may look bad but just because no one purchased your product, it doesn’t mean you can’t do something.
So, how to improve your online selling business?
Start by taking a look at some of the possible reasons why you might have troubles making a sale.
What You Need to Do Before You Start Selling Online
You need to make a checklist of the things necessary to sell online – payment, shipping, and etc. Once you’ve got that sorted out, you will be ready to attract buyers.
Run through the list and ask yourself – have I already sorted this out?
If yes, you know how to sell online. However, if you haven’t addressed these areas, it is essential to do so.
- Shipping & Fulfillment: You need a delivery method for your products
- Payment: You need to add a secure payment option to your store
- Customer Service: Give buyers at least one way to get in touch with you.
- Taxes & Licenses: Double check to make sure you have the right licenses to sell online through an ecommerce store.
- Security: Ensure your store has the proper security so both yours and your customer’s data is safe and protected.
Want to know what you are doing wrong exactly so you can solve things and get back on track?
What Can You Do to Sell Online
Here are some of the biggest mistakes when it comes to selling products online.
1.Are People Interested in Your Products
The most common mistake when selling online is not checking if there is market demand for the products you intend to sell.
The result is having a well-designed online store full of products that don’t attract anyone.
To get out of this situation, you need to learn what people are purchasing.
Make a list of keywords related to purchasing your products. These keywords are the ones that attract people who want to purchase your products. Here is one example: buying Adidas sports shoes.
Once you are done with your list of keywords, verify the search volume each of the keywords have. Adwords keyword planner is one great tool to use.
Now that you know what is attractive and what sells, come up with an attractive offer and present your products on your Home page.
New customers will come before you notice them.
2. Limited Marketing
When you put your products out there, did you have a strategy or did you just send an email, post a few Facebook posts and hope there will be sales.
Marketing products has to be a relentless and consistent process. It also has to be well-thought out and strategic.
You need to come up with a plan that covers 2-4 weeks before launching a new product. This helps create a buzz, an interest around it and will have your potential customers attracted.
Within your plan, you also want to include blog posts that are related to the product, emails, social media campaigns, ads, webinars, and etc.
After launching your product, you still need to continue marketing. You can schedule regular social media posts that point towards your product page, blog posts that promote your products, other forms of content that are relevant to your product, and more.
3. Not Focused On Your Customers
Without customers, you can’t run a successful online store. These people are the ones that build your brand, who promote your products, and who keep the dollars rolling in.
Your customers are your number one priority. Therefore, everything you do around your product, from marketing to shipping, needs to focus on how it will help the buyer and how your buyers will benefit from your products.
Before you do anything, put your customers at the top of your priority list. People purchase things that have a certain connection with. To create a connection, your potential customers need to know that it was created for them.
Create and send out a clear message. A message that will convince the customer that your product is the best product for him.
4. Your Customers Are Not Impressed with Your Online Store
The look and feel and the overall design of your website can raise a red flag or convey trust depending on how it looks. If you design a website using a free website builder to save money, you will most likely lose more than you will save.
If your online store looks bad, people won’t purchase your products. Just consider websites where you personally buy online. Chances are they look professional enough so you can trust them with your personal information.
So, instead of using a free website builder to design your online store why not use a reliable ecommerce platform like Shopify or BigCommerce. Both platforms offer great templates (free and premium) that can help you build the store of your dreams.
5. Not Closing the Deal
Every day, you see people visiting your store, but no one purchases. What can you do?
Your problem is that your online store isn’t optimized for conversion.
People can’t find the product they are looking for. If you have visited a store and felt confused, this is what we are talking about. If your web architecture is too complicated, the usability makes it difficult to search, it is time to do something about it.
One solution is adding a search engine like Doofinder. That’s way, your visitors can find what they are looking for as easy and quickly as possible.
Another common mistake is creating poor product files. We recommend you to revise your files and check if you have explained the advantages of the product, included all useful information a buyer may require, included a video (if it is a complex product), are your product’s photos of good quality, and etc.
Your product files may give your buyers the last push they need to purchase the product.
Run Successful Online Selling Business
Keep in mind that these tips, if used right, can have a strong impact on your business’ success. You don’t have to do everything at once.
Prioritize what you need at the moment.
Having a great and well-designed website will give you a boost in sales. As sales start coming, work on boosting marketing and SEO.
So, are you ready to give your store another try?
Let’s sell some products!